“The principle of true art is not to portray, but to evoke.”
– Jerry Kosinski
Human beings have an attention span less than a goldfish.
Yes. A goldfish.
Just like this little guy.
Photo taken by: AJ Cann
When I first heard this from my professor, I could help but laugh at how ridiculous that sounded. I mean…look at this guy. How could he pay attention to something longer than me?
Lesson from learned: Never underestimate a goldfish.
I jest. Enough about goldfish. This was a really roundabout way of saying that humans have a REALLY short attention span.
According to an article by The Telegraph, apparently humans once averaged an attention span of 12 seconds in 2000, but thank to the lovely introduction of smartphones that was reduced dramatically to eight by the year 2015.
Some may think fifteen years for a four second difference and come to the conclusion: That’s not bad at all! Especially in comparison to the total 86,400 seconds you experience in the span of one day.
Small clarification: By saying humans’ have an 8 second attention span, I don’t mean that human are capable of only paying attention to something for 8 seconds (now that would be pretty ridiculous, and nothing would get ever get done in this world). But more that 8 seconds is the rate that people’s attention change from one subject to the next.
Society moves at a rapid pace and is filled with constant distractions and changes. Humans have developed to match this pace and many have configured the mentality that faster is always better.
So what exactly does it take to make people pause and listen?
This leads to why public relations and communication exists- in order to build a positive relationship with the public, whether that connection be with an individual, an idea, an organization, even an object.
Truthfully, the main reasons why I decided on a PR major was to learn the art of communicating. To learn how to evoke people so that they listen. To learn the techniques and methods of catching people’s attention (in a good way, of course).
And this, my friends, is what my blog will embrace.