Featured Image taken by: Taryn
*THIS POST CONTAINS A WORD THAT SOME MIGHT FIND OFFENSIVE*
BUT HEY, YOU. YES, YOU. HOW IS YOUR DAY GOING? WELCOME TO MY BLOG POST. ENJOY!
So how does it feel when I type in all CAPS. Doesn’t it feel like I’m YELLING at you? The consistent capitalization of letters is similar to the volume button on a computer.
It is a forceful way of telling your audience: PAY ATTENTION TO ME. LISTEN TO WHAT I’M TRYING TO TELL YOU.
My decision of using all caps and bolding may be extremely obnoxious, and pretty annoying, but it does grab attention, right? I’m trying to force the idea into your head that what I’m saying is important, even if you might disagree.
These decisions are classified as what the world calls Typography (in this particular case of bolding it would be called typographical emphasis).
The term “typography” was coined during the mid 15th-century after the invention of the printing type. So the definition has most definitely evolved with the development of technology over the centuries.
According to Smashing Magazine, here are five pointers to effectively utilize typography:
- Dress for the Occasion: Read the mood
- Know your Font Families!
- Take advantage of contrasting fonts: Mix n’ Match
- Don’t overuse fonts: a lot isn’t necessarily a good thing
- Explore and experiment
Also don’t forget about spacing!
You sure don’t want your target customers to see this, right?
Oh my. Well, it does grab your attention. It makes me wonder if companies like this one do stuff like this purpose, because there is absolutely no way they couldn’t have not noticed the obvious misconception.
Image taken from: 5 embarrassing examples of kerning
Although shifting through bad typography can be a really entertaining pass time. You should give it a go.